It’s happened. Tablets are outselling PCs. There are over 100 million smartphone users in the U.S. alone. Mobile is the new online. Consumers move between screens to search, shop, communicate and share. Each screen is an opportunity to engage with and market to a target audience. But the reality is, marketers lack the complete picture across all screens, and struggle to monetize their multi-channel efforts.
BlueCava enables brands to understand how consumers use multiple screens to see campaigns, visit sites, and download apps. With insight into which screens influence and convert, combined with meaningful audience data, marketers are armed with actionable metrics that improve user experience, increase conversion, and maximize revenue.