It’s happened. Tablets are outselling PCs. There are over 100 million smartphone users in the U.S. alone. Mobile is the new online. Consumers move between screens to search, shop, communicate and share. Each screen is an opportunity to engage with and market to a target audience. But the reality is, marketers lack the complete picture across all screens, and struggle to monetize their multi-channel efforts.
BlueCava enables brands to understand how consumers use multiple screens to see campaigns, visit sites, and download apps. With insight into which screens influence and convert, combined with meaningful audience data, marketers are armed with actionable metrics that improve user experience, increase conversion, and maximize revenue.
Things We Do
Like their owners, every smart phone, tablet, and PC is unique. BlueCava’s Screen ID is accurate, persistent over time, and domain-neutral. With Screen ID, maintain visibility into audience activity when cookies aren’t present.
The average consumer has 2-3 screens. BlueCava associates multiple screens to the same consumer or household. Marketers can target 3 screens instead of 1, and clearly count 1 consumer instead
True consumer reach and cross screen conversions. In a multi-screen world, BlueCava provides real-time insight on consumer interaction with your brand.
Go beyond the last click.
Take your data farther. With a powerful data platform, BlueCava grows your audience with offline, online, and in-market data. Deploy to your existing data partners and get a data boost for targeting.