Identify
Every device is unique, if you know what to look for.
There are 10 billion unique devices connected to the Internet worldwide. With current technologies, recognizing users has become increasingly difficult over time. With BlueCava, you can persistently identify devices again and again (and again!), despite cookie erosion, system upgrades, or changes in settings.
Light, fast, and accurate, our customers and partners use device ID for things like customizing user experience or recognizing fraudulent behavior. Device ID also enables you to match devices to a user or household, because at the end of the day, it’s people you’re trying to reach. Learn more.
Match
So. Much. Data.
You’ve got data – a lot of it. Bringing offline data online can be challenging. BlueCava can bring it online, help scale it, and match it to devices. Stop churn and grow your data asset faster by integrating our device match capabilities with your existing CRM or e-commerce solution. Learn more.
Market
Segment, target, and reach your market.
BlueCava Market brings all your online and offline data together, matched with 3rd party data to increase your audience reach. Track your ad campaigns, and see the relationships between data and campaign results. See how big your audience is, and where you can find it. Ad targeting reaches a whole new level of detail and accuracy with BlueCava. With the persistence of device ID and the ability to match offline data, target, measure, and analyze your campaigns like never before. Learn more.
